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Hard is a project with strong statements written in Cyrillic alphabet. Hard goes beyond ordinary fashion ideas with a limited unisex collection. Hard create a new language
strong and wild like our word. Its not just a T- Shirt , is white T-shirts with your expressions on the front . Cause every T-Shirt has its story to tell .

It’s hard being an immigrant in Greece. Nevertheless, thousands of people have made Athens their home in recent years, either as economic migrants or refugees fleeing war zones
in Africa and Asia. A new visual project by young Athens-based fashion stylist Yiorgos Mesimeris called Hard.clo touches upon issues of migration, nationality and identity by
mixing up cultural references in a series of plain white T-shirts emblazoned with vinyl-printed mottos. What makes the Hard.clo T-shirts unique though is that they
carry English words transliterated in Cyrillic script. This writing system was invented in Bulgaria centuries ago, and is used today as the basis of many alphabets—more famously
those of the Slavic languages like Russian, Serbian, Bulgarian, Ukrainian and so on, but also for many non-Slavic languages such as Mongolian, Tatar, Kazakh,
and even for early alphabets of Yupik, the language of Alaskan Eskimos.

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All rights reserved.

AW 20-21
SS 20-21
AW 19-20